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WORKSHOP: Negotiation Strategies for Women

  • New World Landing 600 South Palafox Street Pensacola, FL, 32502 United States (map)
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Executive performance coach and negotiation trainer Laura Tuck Maasdam, co-founder of Sixth Wing LLC (Washington, DC),  will lead a workshop for IWP on Saturday, March 16 titled, “What the Other Party Needs to Hear: Negotiation Strategies for Women.”

This workshop is a component of the Institute’s mission in helping women in Northwest Florida develop and strengthen the leadership skills necessary to their advancement, particularly in the area of public service.

About the Workshop

Laura Tuck Maasdam: “The skill of negotiating is both an art and a science. The arts of persuasion, navigating relationships and maintaining awareness are backed by the science of preparation, process, and information.
“We negotiate constantly. From closing a large deal to solving an interoffice conflict, any decision that involves more than one person is a form of negotiation. Time and again, though, we fall into the trap of arguing from our perspective rather than thinking about what the other party wants and needs to hear.
“Through this workshop we will equip you with the mindset, tools, and tactics that ensure you best represent your interests at the negotiating table.”


Ms. Maasdam has a Masters in Public Administration, with emphasis in negotiation and performance leadership, from the Harvard Kennedy School. She is a graduate of the U.S. Naval Academy and a naval aviation veteran who trained as a helicopter pilot at Whiting Field.